Marketing campaign requires a whole lot of planning. You will need to invest a lot of time, money, and effort on the effort so it is going to be successful. But most businesses don't have a lot of money and time to come up with a campaign. Will you be able to market your business successful with such limitations?
There's a wonderful, free resource of instruction you have at your fingertips to begin with. You don't need to go anywhere to get it - look in marketing your business with print mailbox!
It appears obvious but, hey, we have to start somewhere. And I get arguments from folks about websites and stuff does not work or it doesn't apply to them.
Your USP or Unique Selling Proposition replies that question that is most crucial. You've probably heard or read about the importance of having a clear USP if you've studied business. But, it doesn't require much surfing online to find that few companies listen. Most know that they need a USP, they don't know how to develop one.
Examine the pricing system. You will learn about online printers that offer relatively low price. However, you may that site find out that they only offer a few services. You may also find one that offers a higher price, but has all the services you need.
Mail - If the decision is to mail and you are a small business, the recommendation is to use the 4.25" x 5.5" due to reduced postage price, reduced print cost and, hopefully, reduced design price. Considering the USPO criteria, an approach we have used many times in the past is to display your business information and place coupons. A couple of coupons with a lay-out that is pleasing will fit on the Your Domain Name back left under the return address. As it cheapens the look we don't advocate putting Get More Information coupons. Do put a notification the coupon specials are on the back.
I got some printing done only once did * anyone * tell me about their guarantee, and locally here lately. He also told me about his support and he showed me his client testimonials (idea # 4) - and his price was twice as much as some others. But did I care? No. He established himself with him credibility in the customer's eyes.